Discussing about Title tags is going back to basics and nothing is more important on a website than writing proper title tags. The ones appear in the blue bar of browsers. Modern browsers’ sometime try to hide but they are still helpful.

Title Tag

When you look at a chapter of a book, you get the title and you choose the one you want to read. Title tags do same kind of Job, when people search, it informs them what your website or page is all about.  People after reading the appearing title decide whether to visit your website or not.

The title tag also helps search engine to determine what this page is all about.

Quick Checklist on Title tag

While writing your title tag here is few things you can use for reference

  • Length: Maximum length of 70 characters, including spaces.
  • Keyword Placement: Keywords need to come first in your title tag, followed with least important words placed last in the title tag.
  • Keyword Separation: Use pipes | to separate important (keyword) phrases (no commas, underscores, dashes or any other punctuation unless the keyword is written that way.
  • Wording: Keep important phrases short and simple. Leave out words that would make it read like a sentence. (e.g., and, if, but, then, etc.)
  • Company Name: If your company name is not part of the important keyword phrases, put it at the end of the title tag; if it is part of your important words, put it as the first words in the title tag. Some SEOs will tell you to leave it out. You can leave it in for branding purposes – so people will see the brand and click. This isn’t valid for all sites.
  • DON’T DUPLICATE Title Tags: They must be written differently for every page. Don’t mass replicate your title tags.

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