"What are websites publishing and what are people sharing?"

If we look into the past this required a lot of efforts to figure out the right content. But with the help of some tools it’s easier and quick. Deconstructing content is actually easier especially when it’s not your.Creating new content first step you search & research your competitors. When you are creating content you are actually competing with your competitors and also with companies who are producing the content for your competitors.

Firstly you try & find what is not being created yet in your kind of business and what is created. Find out what are your target audience, based on sex, age, interests etc. There is one question to which the answer is always toughest, example you are in Insurance business and you ask yourself, you need content on Insurance. If you look at red bull they are great example they create content what people like to view & read, on extreme sports and relate that to their drink.

At last you need to scan your content through some tools available online. The research based content always work better.


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