Meta tag descriptions are HTML attributes explains about the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

Meta Description

Extremely important in gaining click through from SERP’s, not very important for search engine rankings. These small liners gives you opportunity to advertise content to people who are searching and gives them information , whether the page contains information they are searching for.

Meta tag should contain keywords smartly and should have attractive or compelling description that a searcher will click on your link. Direct relevance to page all the Meta description of other pages must be unique. The description should optimally be between 150-160 characters.

Meta description tag is advertising copy and its functions in drawing the searchers to the website from the search engines, so this is extremely important part for search marketing. Writing a readable and compelling explanation including important keywords will improve on your click rate.  It’s extremely important to note that on Google and other search engines bold keywords in the description when they match search queries.

 


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