Keyword research is quite possibly the most important part of SEO.

SEO is based on a target audience to capture and audience is connected to keywords on search engines. Get the best result of your seo campaign you must do good research on keywords to target.

Keyword is words typed in by people into a search box on search engines

What is the most important, valuable and high return activities in SEO?

The answer is simple it’s the “KEYWORDS”. Right keyword research can make your website or break your website. Just understanding the keywords does not finish the job; you also need to know more about the customers as a whole.

Judging the value of Keyword – Keywords worth is found by using tools webmasters. Check on number searches you see on a keyword in Google, most important conducting research on your competitors, find which websites are already ranking on those keywords you looking to achieve.

Look at the advertisements on the keyword, a keyword which shows ads running on top and on right-side of the organic list. In simple words if we see lot of advertisements on a keyword it’s a high-value keyword for you and will need more hard work to achieve as well.

Also never forget the long tail keywords. In recent years seo companies have learned long tail keywords are better performers because they catch people later in buying. For example a person searching for “toys” may be just browsing, on the other hand one searching for best price toys in California for new born may be just ready to buy seeing good deal.


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