The new revolution in overtaking the computer use and that is Smart phones or mobile devices having access to Interner. It always have the option to go and brouse however creating a shortcut ICON on devices screen called as mobile application essentially a software developed to browse your services on mobile devices. Mobile Apps were popularized by the iPhone and Blackberry, but also may be developed for the Android, Windows Mobile and Symbian operating systems.
A mobile app is faster, more interactive and can integrate with all kinds of other phone features. But the app must be installed to be of any use at all, while a good mobile site can simply be navigated to on a user’s whim. 

If you have any plans to create your business app and establish a mobile presence of your company, you should answer one question to yourself for whom you need mpbile app?, do you want users to download app or you just need a mobile based website or both. Mobile responsive website and an app appear very similar once accessed and getting app or just a responsive website depens on many factors target audiences, your budget, purpose and features you need.

PROS

User experience
The most important advantage of building a Mobile app is connecte to user experience. Mobile has its own operating system which is definately inferior to PC. So is the mobile browser shortcomings, mostly mobile browsers face difficuty in handling JavaScript and Flash. A building a proper app gives a developer control over the way text and images will be displayed, as well as the use of sounds and videos. This makes user go through you services quick and easy on Mobile device via your app

Hardware features

GPS, camera and “shake” functionality can all be intigrated into Mobile apps. For example, a user can play next song by shaking his/her phone. For multi-channel retail stores, mobile app can offer a GPS based solution to find their local, or “augmented reality” where you can view a street through your iPhone’s camera and it will tell you the nearest gas station or fast food restaurant.

Loyalty

A user who actively download  and install  an app has a pretty good chances of using it again & again over the period of time. Since everytime they see their mobile devide they see it their. Mobile phones are more easy approachble then PC or laptops, by a click they lookout for what they need and purchase.

Off-line usage

Even when wi-fi or 3G is unavailable, a customer can browse your catalog or other application features which do not require Internet access.

CONS

Development resources

Mobile apps take longer to develop than mobile websites. Not only because the look and feel of the app will usually have to be built from scratch, but also because you will need to create multiple apps to reach a wide audience.

Adoption and usage

Before a customer can experience your app, she has to download and install it. Its a filter you will mainly connect your most loyal consumers who are fairly invested in your brand. 

The Top 10 Mobile Applications of 2012

  • Money Transfer
  • Location-Based Services
  • Mobile Search
  • Mobile Browsing
  • Mobile Health Monitoring
  • Mobile Payments
  • Near Field Communications (NFC)
  • Mobile Advertising
  • Mobile Instant Messaging
  • Mobile Music

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